EU-financed “PeachTheGreatAmerica” campaign strengthens transatlantic agrifood trade with exclusive B2B event in Canada
An exclusive B2B event showcasing European processed peaches will take place on Thursday the 30th of April 2026 at Ateliers et Saveurs (4832 St Laurent Blvrd, Plateau Mont – Royal, Montreal, QC H2T 1R5), at 17:30 pm, bringing together food industry professionals, food business leaders, and media to the spotlight of EU agricultural excellence and international trade collaboration opportunities.
The event is organized under the EU co-financed promotional campaign “PeachTheGreatAmerica”, an initiative dedicated to strengthening the presence of European processed peaches in Canadian, U.S., and Mexican markets.
The evening will highlight how European processed peaches align with global priorities around food safety, sustainability, product quality, and supply-chain reliability, while offering tangible opportunities for cross-border business development.
GUESTS WILL EXPERIENCE:
- A culinary presentation by local chef, demonstrating EU processed peach product versatility and innovation in the culinary scene.
- Expert commentary from the Dietitian and author Hubert Cormier on the nutritional value of EU canned peaches
- Strategic discussions with EU producer representatives focused on trade partnerships and market growth
Produced under strict EU food safety regulations, European processed peaches are positioned as a premium, value-added product that supports both consumer demand and industry efficiency.
The “PeachTheGreatAmerica” campaign aims to raise awareness, increase exports, and reinforce the global reputation of EU agricultural products through targeted international initiatives.
For more information, visit: www.peachthegreat-america.eu
Follow the campaign on:
Facebook: Peach the great America
Instagram: @peachthegreat.america
YouTube: @peachthegreat.america
LinkedIn: peach-the-great-america
