European Canned Peaches Captivate America in the Americas Food & Beverage Show in Miami!

Miami, USA, 13/9/2025. As part of the EU-financed campaign “PeachTheGreatAmerica” the European Union is proud to sho¬wcase the exceptional quality of European canned peaches, cultivated under the highest food safety and production standards.

This initiative aims to raise awareness and promote the unique taste, freshness, and versatility of European canned peaches to American, Mexican and Canadian markets. Through a series of international promotional activities, the campaign strives to enhance the competitiveness and increase the exports of European processed peaches, while raising awareness and encouraging the consumption of EU products in these key markets. It also seeks to expand market share by showcasing the premium quality of European peaches, emphasizing their unique characteristics, superior taste, and the high standards of food safety and production that define EU agricultural excellence. The program was submitted in 2024 under the call AGRIP SIMPLE 2024 and the acronym “PeachTheGreatAmerica”

Among the Americas Food & Beverage Show’s highlights were:
• Product showcases
• One-on-one meetings with industry professionals

Booth #103 visitors had the chance to discover the naturally sweet flavor and aroma of European canned peaches from Greece, a product known for its juicy texture and fresh-picked taste. These canned peaches offer versatile culinary applications, from gourmet recipes to exquisite desserts. Guests experienced EU canned peaches firsthand and explored its uses in the modern nutritional and gastronomic framework.

All activities are carried out under the umbrella of the “PeachTheGreatAmerica” campaign, co-financed by the European Union, to promote the authenticity, safety, and superior quality of European canned peaches.