EU Processed Peaches Strengthen Their Presence in Mexico Through B2B Event

Guadalajara, Jalisco, Mexico | May 2026. As part of the European Union co-funded promotion program “PeachTheGreatAmerica”, a specialized B2B event was held at on the Grand Fiesta Americana Guadalajara Country Club on the 20th of May 2026 in Jalisco Guadalajara Mexico, targeting professionals across the foodservice, import, and distribution sectors, alongside trade media representatives.

The event focused on the production standards, food safety protocols, and quality assurance systems that define European processed peaches, positioning them as a reliable solution for the professional kitchen and retail supply chain. Attendees received a detailed overview of nutritional attributes from a certified dietitian, followed by a culinary demonstration from a Mexican chef, illustrating the product’s performance, consistency, and versatility in foodservice applications.

Discussions highlighted how European processed peaches meet the operational needs of the HORECA channel, offering standardized quality, traceability, and year-round availability, key factors for distributors, chefs, and purchasing managers.

“PeachTheGreatAmerica” is a strategic campaign designed to expand the presence of European processed peaches in the Canada, the USA, and Mexico. Through targeted B2B activations, the program supports export growth and strengthens commercial relationships across North America.

Approved in 2024 under the EU AGRIP SIMPLE framework, the campaign promotes European processed peaches as a premium, value-driven option for international food professionals seeking quality, safety, and consistency.

For more information, visit: www.peachthegreat-america.eu

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