EU Processed Peaches Deepen Market Engagement in the USA Through High-Level B2B Event in New York
New York, USA | June 2026. European processed peaches reinforced their growing presence in the New York market through a focused, trade-driven B2B event held at the Acadia Restaurant in New York on the 29th of June 2026, gathering 18 food professionals from the HORECA sector, food importers, and distributors.
Organized under the European Union co-funded promotional program “PeachTheGreatAmerica”, the event highlighted the high-level production standards, food safety protocols, and quality assurance systems that define European processed peaches, positioning them as a dependable solution for both professional kitchens and modern retail supply chains.
Participants received an in-depth briefing on the profile of European processed peaches from a certified local dietitian Mrs. Samantha B. Cassetty, MS, RD. Followed by a culinary demonstration led by a local chef, showcasing the product’s performance, consistency, and adaptability across a range of foodservice applications. The hands-on format underscored the product’s ability to meet operational demands without compromising quality or flavor.
Industry discussions emphasized how European processed peaches address key priorities within the HORECA sector, including high-quality products, full traceability, and year-round availability, critical factors for chefs, food purchasing managers, and supply-chain partners operating in a competitive market.
“PeachTheGreatAmerica” is a strategic, EU co-funded promotional campaign designed to expand the footprint of European processed peaches across Canada, the United States, and Mexico. Through targeted B2B activations and market-specific engagement, the program supports export growth while strengthening long-term commercial relationships throughout America.
Approved in 2024 under the EU AGRIP SIMPLE framework, the campaign positions European processed peaches as a premium, value-driven solution for international food professionals seeking assured quality, food safety, and consistent performance.
For more information, visit: www.peachthegreat-america.eu
Follow the campaign on:
Facebook: Peach the great America
Instagram: @peachthegreat.america
YouTube: @peachthegreat.america
